Fashion changes with dreams and the courage of dreamers: RE49 transforms iconic recycled materials in new luxury footwear that you will be proud to share by applying quality, craftsmanship and uniqueness without compromising through recycling and the circular economy.
EVERYTHING WE DO TODAY IS FOR THE CHILDREN OF TOMORROW
We produce limited edition shoes with recovered, reused, regenerated materials that would otherwise become a waste and most probably end up in landfills. Our mission is to repurpose discarded objects and transform them into precious works of art, to be worn with pride, because RE49 shoes are a message of love to our planet.
THE WORLD HAS CHANGED
The world has changed, and so have we. We innovated and transformed our family shoe production company, which dates back to 1949, into a new business, based on the circular economy model. We give a second chance to waste materials and convert them into our shoes, which are sustainable, carbon neutral, PETA-Vegan approved. We also apply the Blockchain technology to our products, to shift towards a more transparent market and ensure full traceability of all materials within our supply chain.
There is a story behind the materials we recover to create our handmade products: forgotten beach deckchairs and umbrellas of long summers spent on the Riviera become our Mare sneakers, and worn-out spinnakers that sailed through Mediterranean waves are reborn in our Sail collection. Their stories inspire the creativity of our artisans, who heal the broken soul of wasted objects and orchestrate a symphony of gestures to create new life and new purposes.
THE FUTURE OF FASHION
The past is our lesson, the present is where we can still make a difference and the future is our motivation. We are part of the sustainability revolution, against the fashion industry which is slowly (or rapidly?) killing the planet. Through products, habits, and ecological integrity, we aim at rebuilding a genuine connection between people and the environment, respecting the value of time and natural resources.