The fashion industry is in the midst of major change: fortunately, a new consumer consciousness is spreading.
Millennials and Generation Z consumers are the most conscious and they buy green and sustainable: before purchasing a garment, they search information about sourcing, production or use of chemicals or animal products.
Since resources on our planet are limited, we must preserve them by respecting ecosystems and biodiversity and avoiding waste production.
Today, environmental sustainability is a necessary starting point: that is why, RE49 produces sustainable footwear, recovering and regenerating materials that would otherwise end up in landfills.
We love giving a second chance to objects. How do we do it?
Just an example: we remove 50.000 m2 of sails from landfill sites to produce approximately 200.000 pairs of shoes! Not bad, huh?
Trends in fashion come and go while our wardrobes are stuffed with metres and metres of fabrics and accessories (some of which are also highly toxic).
By wearing sustainable fashion we can really make a difference.
At RE49, we believe in second chances, especially in the fashion industry, which should be:
We are writing this because we strongly believe in spreading awareness: fashion is the second most polluting industry in the world and a swift change is urgently needed.
According to the Global Fashion Agenda and the European Environment Agency (AEA), figures are alarming:
When buying a new dress, a new pair of shoes or accessories, make sure they are genuinely sustainable: let’s make thoughtful choices and buy responsibly!